Today in China, you can trace the increase in demand for inexpensive cars, which are mainly bought by young people in the Middle Kingdom. Therefore, following the trends, the largest automotive company of China CHARY decided to finally master this market segment, announcing the launch of a completely new sub-brand, which is called Cowin Auto.
The ceremonial debut of the car brand should take place in September 2014 as part of the largest exhibition in the city of Shenu, where the world -famous Chinese manufacturer plans to bring the first cars with Cowin nameplate.
Most likely, in the future, the new Cowin Auto cars will use firms where you can rent the most comfortable and reliable car. More information about this service is presented on the Renta-Sibir website on the Internet.
Most of the models of the new brand will be created on the long -running platforms of CHEY. In the near future, an SUV will enter the Chinese market, which will simply become a tilted version of the Chery Tiggo model, sedans, hatchback with very beautiful and stylish sports features, as well as a compact crossover.
Representatives of the company in an interview with journalists said that the debut model of the new brand will be improved Tiggo. In addition to the aforementioned cars, a new brand will most likely represent a car that will be created “from scratch”. Experts suggest that they will become a medium -sized crossover.
It is worth noting that the creation of niche sub -brands for the company Cher is an absolutely familiar and successful thing.